Label topics every time they come up—pricing 5 times, objections 3 times in one call. Analyze which topics appear together most often, then compare patterns across segments like renewals vs. new sales.
The network graph reveals the top 3 theme pairings by analyzing co-occurrence patterns across thousands of labels. (In ConvoInsights, we call topics themes)
Import sales transcripts, customer calls, or any text conversations.
Create a theme for each topic you care about. Organize themes in groups and collections.
Label conversations using your themes with a few clicks. Visualize and edit these labels in our conversation browser.
Use filters to segment conversations. View top themes across datasets, or explore which themes are most connected to a specific theme you're investigating.
1. Pricing
When prospects push back on pricing, which other concerns are mentioned closest to pricing discussions in the same conversations?
2. Sales cycle
For deals that stalled, what are the top 3 concerns that appear most frequently in those conversations?
3. Competitive intelligence
When Competitor X is mentioned, which specific product capabilities are discussed the most?
4. Win-loss analysis
In closed-won deals that mentioned 'Product Demo', what are the top 3 most consistently mentioned customer requests?
5. Feature-to-pain mapping
When prospects ask about integration, what specific pain points were they discussing?
6. Multi-stakeholder
In multi-stakeholder calls, which themes does the economic buyer focus on versus the technical buyer?
7. Intent
When prospects express high urgency, which other themes are most likely to appear in the same conversations?